SIMPLE FACEBOOK AD TRACKING

See Which Facebook Ad Actually Sent the Visitor

FB UTM Tracker captures the UTM information from your Facebook ad visitor and saves it into a simple Windows application and permanent CSV history.

Get FB UTM Tracker See How It Works
FB UTM Tracker
2 total hits
Date / Time Ad Source Campaign
15:55:44 TEST_Ad facebook FB_TEST
15:59:14 SLAB_Ad facebook FB_TEST

Your Analytics May Show This

The visitor arrives, but the useful Facebook ad information can be buried inside the landing URL or difficult to see.

STANDARD ANALYTICS

No referring link

You know somebody visited the website, but which Facebook ad sent them?

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FB UTM TRACKER

SLAB_Ad

The UTM ad identifier is captured directly from the visitor's landing URL.

How It Works

No complicated analytics dashboard required.

1

Facebook Ad

Add a UTM content name such as SLAB_Ad to each ad.

2

Visitor Lands

Your website reads the UTM information directly from the landing URL.

3

Website Logger

A lightweight logger records the ad, campaign, time and visitor information.

4

Windows Tracker

FB UTM Tracker downloads the data and keeps a permanent local history.

Simple Data You Can Actually Use

Ad Name

See exactly which UTM-labelled ad generated the visit.

Campaign

Record the campaign attached to each visitor.

Date & Time

See when each tracked visitor reached your website.

Source & Medium

Record Facebook, CPC and other UTM values.

Permanent History

Your Windows app keeps its own local history.

Excel CSV

Open the history CSV and filter or sort the data yourself.

Need Help Setting It Up?

FB UTM Tracker can be installed and configured for you, including your Facebook ad tracking and website logger.

Tracker Only

Install the Windows app and configure your own website and Facebook UTM tracking.

  • FB UTM Tracker Windows app
  • Website tracking files
  • Setup instructions
  • CSV history

Tracker + Setup

We can configure the full tracking system for you and test it from Facebook through to the tracker.

  • Install website logger
  • Configure Facebook UTM parameters
  • Set unique ad names
  • Connect the Windows tracker
  • Test the complete tracking chain
  • Show you how to read the results
Already running Facebook ads? We can also help clean up your existing tracking so each ad can be identified clearly inside FB UTM Tracker.

Know Which Ad Sent the Click

Install the website logger, enter your website address into FB UTM Tracker and start collecting your own Facebook UTM history.